.article-page[data-astro-cid-gs25ilgf]{--article-ink:#23252a;--article-muted:#62646c;--article-paper:#f4f5f7;color:var(--article-ink);background:var(--article-paper)}.article-shell[data-astro-cid-gs25ilgf]{width:min(1120px,100% - 40px);margin-inline:auto}.article-hero[data-astro-cid-gs25ilgf]{background:#e9ebed;padding:1.8rem 0 4rem}.article-crumb[data-astro-cid-gs25ilgf]{color:#73757c;font:.67rem var(--app-font-mono);text-transform:uppercase;letter-spacing:.1em;align-items:center;gap:.65rem;margin-bottom:3rem;display:flex}.article-crumb[data-astro-cid-gs25ilgf] a[data-astro-cid-gs25ilgf]{color:inherit;text-decoration:none}.article-crumb[data-astro-cid-gs25ilgf] span[data-astro-cid-gs25ilgf][aria-hidden]{color:#e83824}.article-hero-grid[data-astro-cid-gs25ilgf]{grid-template-columns:minmax(0,1.4fr) minmax(250px,.7fr);align-items:center;gap:clamp(2rem,6vw,6rem);display:grid}.article-title-wrap[data-astro-cid-gs25ilgf] .kicker[data-astro-cid-gs25ilgf]{color:#7c0a0a;font-size:.72rem}.article-title-wrap[data-astro-cid-gs25ilgf] h1[data-astro-cid-gs25ilgf]{letter-spacing:-.055em;color:#202126;max-width:790px;margin:1.35rem 0 1.5rem;font-size:clamp(2.8rem,6.2vw,5.7rem);line-height:.99}.article-deck[data-astro-cid-gs25ilgf]{color:#51535b;max-width:700px;margin:0;font-size:clamp(1rem,1.65vw,1.18rem);line-height:1.75}.article-byline[data-astro-cid-gs25ilgf]{border-top:1px solid #2c2c322e;align-items:center;gap:.8rem;margin-top:2rem;padding-top:1.2rem;display:flex}.article-byline[data-astro-cid-gs25ilgf] img[data-astro-cid-gs25ilgf]{object-fit:cover;object-position:center 22%;border-radius:50%;width:3rem;height:3rem}.article-byline[data-astro-cid-gs25ilgf]>div[data-astro-cid-gs25ilgf]:first-of-type{gap:.1rem;display:grid}.article-byline[data-astro-cid-gs25ilgf] strong[data-astro-cid-gs25ilgf]{font:700 .88rem var(--app-font-display)}.article-byline[data-astro-cid-gs25ilgf]>div[data-astro-cid-gs25ilgf]:first-of-type span[data-astro-cid-gs25ilgf]{color:#666870;font-size:.76rem}.byline-divider[data-astro-cid-gs25ilgf]{background:#c5c6ca;width:1px;height:2rem;margin-inline:.5rem}.byline-updated[data-astro-cid-gs25ilgf]{gap:.15rem;display:grid}.byline-updated[data-astro-cid-gs25ilgf] span[data-astro-cid-gs25ilgf]{color:#777980;font:.58rem var(--app-font-mono);letter-spacing:.12em}.byline-updated[data-astro-cid-gs25ilgf] time[data-astro-cid-gs25ilgf]{color:#35373d;font-size:.78rem;font-weight:700}.acronym-graphic[data-astro-cid-gs25ilgf]{aspect-ratio:1/1.08;color:#fff;background:#282a30;min-height:325px;margin:0;position:relative;overflow:hidden}.acronym-graphic[data-astro-cid-gs25ilgf]:before{content:"";opacity:.72;background:linear-gradient(145deg,#0000 38%,#e8382445),repeating-linear-gradient(0deg,#0000 0 39px,#ffffff0e 40px),repeating-linear-gradient(90deg,#0000 0 39px,#ffffff0e 40px);position:absolute;inset:0}.graphic-topline[data-astro-cid-gs25ilgf]{color:#ffffff9e;font:.59rem var(--app-font-mono);letter-spacing:.12em;justify-content:space-between;display:flex;position:absolute;top:1rem;left:1rem;right:1rem}.acronym-cloud[data-astro-cid-gs25ilgf]{position:absolute;inset:16% 8% 14%}.acronym-tag[data-astro-cid-gs25ilgf]{color:#22242a;font:800 clamp(1.05rem,2.3vw,1.55rem)/1 var(--app-font-display);letter-spacing:-.05em;background:#f1f1ef;place-items:center;padding:.5rem .8rem;animation:.55s cubic-bezier(.2,.7,.2,1) both acronym-settle;display:grid;position:absolute;box-shadow:6px 7px #0003}.tag-seo[data-astro-cid-gs25ilgf]{animation-delay:20ms;top:13%;left:8%;transform:rotate(-8deg)}.tag-aeo[data-astro-cid-gs25ilgf]{color:#fff;background:#e83824;animation-delay:80ms;top:5%;right:8%;transform:rotate(7deg)}.tag-geo[data-astro-cid-gs25ilgf]{color:#fff;background:#e83824;animation-delay:.14s;top:37%;left:28%;transform:rotate(-3deg)}.tag-llmo[data-astro-cid-gs25ilgf]{animation-delay:.2s;top:46%;right:1%;transform:rotate(8deg)}.tag-aio[data-astro-cid-gs25ilgf]{animation-delay:.26s;bottom:14%;left:8%;transform:rotate(6deg)}.tag-sio[data-astro-cid-gs25ilgf]{background:#d8d9da;animation-delay:.32s;bottom:4%;right:19%;transform:rotate(-7deg)}@keyframes acronym-settle{0%{opacity:0;translate:0 12px}to{opacity:1;translate:0}}.acronym-graphic[data-astro-cid-gs25ilgf] figcaption[data-astro-cid-gs25ilgf]{color:#ffffffb3;font:.63rem var(--app-font-mono);letter-spacing:.08em;border-top:1px solid #ffffff2e;padding-top:.7rem;position:absolute;bottom:1rem;left:1rem;right:1rem}.quick-answer[data-astro-cid-gs25ilgf]{z-index:2;margin-top:-1.6rem;position:relative}.quick-inner[data-astro-cid-gs25ilgf]{background:#fff;border:1px solid #2c2c3226;border-left:4px solid #e83824;grid-template-columns:10.5rem 1fr;align-items:start;gap:1.8rem;padding:1.8rem 2rem;display:grid;box-shadow:0 22px 50px -38px #0a0a0a80}.quick-label[data-astro-cid-gs25ilgf]{color:#7c0a0a;font:700 .67rem var(--app-font-mono);letter-spacing:.13em;padding-top:.35rem}.quick-inner[data-astro-cid-gs25ilgf] p[data-astro-cid-gs25ilgf]{color:#41434a;margin:0;font-size:1.04rem;line-height:1.75}.article-layout[data-astro-cid-gs25ilgf]{grid-template-columns:220px minmax(0,760px);align-items:start;gap:clamp(2.5rem,7vw,7rem);padding-top:5rem;padding-bottom:5rem;display:grid}.article-sidebar[data-astro-cid-gs25ilgf]{position:sticky;top:100px}.toc[data-astro-cid-gs25ilgf]{border-top:2px solid #24262b;padding-top:1rem}.toc[data-astro-cid-gs25ilgf]>p[data-astro-cid-gs25ilgf]{color:#7c0a0a;font:700 .65rem var(--app-font-mono);letter-spacing:.14em;margin:0 0 1rem}.toc[data-astro-cid-gs25ilgf] ol[data-astro-cid-gs25ilgf]{gap:.12rem;margin:0;padding:0;list-style:none;display:grid}.toc[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf] a[data-astro-cid-gs25ilgf]{color:#656770;border-left:1px solid #d2d3d6;padding:.38rem .5rem .38rem .65rem;font-size:.76rem;line-height:1.35;text-decoration:none;display:block}.toc[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf] a[data-astro-cid-gs25ilgf]:hover,.toc[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf] a[data-astro-cid-gs25ilgf]:focus-visible{color:#7c0a0a;border-left:3px solid #e83824;padding-left:calc(.65rem - 2px)}.article-content[data-astro-cid-gs25ilgf]{min-width:0}.article-section[data-astro-cid-gs25ilgf]{margin-bottom:4.5rem;scroll-margin-top:100px}.section-index[data-astro-cid-gs25ilgf]{color:#85878e;font:700 .62rem var(--app-font-mono);letter-spacing:.16em;margin:0 0 1rem}.article-section[data-astro-cid-gs25ilgf] h2[data-astro-cid-gs25ilgf]{color:#202126;font:800 clamp(1.8rem,4vw,2.65rem)/1.08 var(--app-font-display);letter-spacing:-.04em;text-wrap:balance;margin:0 0 1.35rem}.article-content[data-astro-cid-gs25ilgf] p[data-astro-cid-gs25ilgf]:not(.section-index):not(.term-label){color:#4d4f57;font-size:1.04rem;line-height:1.8}.article-section[data-astro-cid-gs25ilgf]>p[data-astro-cid-gs25ilgf]+p[data-astro-cid-gs25ilgf]{margin-top:1.1rem}.comparison-wrap[data-astro-cid-gs25ilgf]{overscroll-behavior-x:contain;background:#fff;border:1px solid #d5d6d9;max-width:100%;overflow:auto}.comparison-table[data-astro-cid-gs25ilgf]{border-collapse:collapse;text-align:left;width:100%;min-width:660px;font-size:.82rem;line-height:1.5}.comparison-table[data-astro-cid-gs25ilgf] th[data-astro-cid-gs25ilgf],.comparison-table[data-astro-cid-gs25ilgf] td[data-astro-cid-gs25ilgf]{vertical-align:top;border-bottom:1px solid #e3e4e6;padding:.9rem .85rem}.comparison-table[data-astro-cid-gs25ilgf] thead[data-astro-cid-gs25ilgf] th[data-astro-cid-gs25ilgf]{color:#fff;font:700 .78rem var(--app-font-mono);letter-spacing:.08em;background:#292b31;position:sticky;top:0}.comparison-table[data-astro-cid-gs25ilgf] thead[data-astro-cid-gs25ilgf] th[data-astro-cid-gs25ilgf]:not(:first-child){color:#e83824}.comparison-table[data-astro-cid-gs25ilgf] tbody[data-astro-cid-gs25ilgf] th[data-astro-cid-gs25ilgf]{color:#383a40;background:#e9ebed;width:125px;min-width:125px;font-weight:700;position:sticky;left:0}.comparison-table[data-astro-cid-gs25ilgf] tbody[data-astro-cid-gs25ilgf] td[data-astro-cid-gs25ilgf]{color:#575961}.comparison-table[data-astro-cid-gs25ilgf] tbody[data-astro-cid-gs25ilgf] tr[data-astro-cid-gs25ilgf]:last-child th[data-astro-cid-gs25ilgf],.comparison-table[data-astro-cid-gs25ilgf] tbody[data-astro-cid-gs25ilgf] tr[data-astro-cid-gs25ilgf]:last-child td[data-astro-cid-gs25ilgf]{border-bottom:0}.table-note[data-astro-cid-gs25ilgf]{letter-spacing:.03em;color:#777981!important;font:.66rem var(--app-font-mono)!important;margin:.7rem 0 0!important}.table-note[data-astro-cid-gs25ilgf] span[data-astro-cid-gs25ilgf]{color:#e83824;margin-right:.35rem;font-size:1rem}.term-section[data-astro-cid-gs25ilgf]{padding-top:.4rem}.term-heading[data-astro-cid-gs25ilgf]{align-items:center;gap:1rem;margin-bottom:1.2rem;display:flex}.term-heading[data-astro-cid-gs25ilgf] h2[data-astro-cid-gs25ilgf]{margin:0}.term-stamp[data-astro-cid-gs25ilgf]{color:#e83824;width:3.8rem;height:3.8rem;font:800 1.45rem var(--app-font-display);background:#fff;border:1px solid #c8c9cd;flex:none;justify-content:center;align-items:center;display:flex;position:relative}.term-stamp[data-astro-cid-gs25ilgf]>span[data-astro-cid-gs25ilgf]{color:#888a91;font:.48rem var(--app-font-mono);position:absolute;top:.25rem;left:.32rem}.term-stamp[data-astro-cid-gs25ilgf] b[data-astro-cid-gs25ilgf]{font:inherit}.term-stamp-red[data-astro-cid-gs25ilgf]{color:#fff;background:#e83824;border-color:#e83824}.term-stamp-red[data-astro-cid-gs25ilgf]>span[data-astro-cid-gs25ilgf]{color:#ffffffb8}.term-label[data-astro-cid-gs25ilgf]{color:#7c0a0a;font:700 .56rem var(--app-font-mono);letter-spacing:.13em;margin:0 0 .4rem}.article-text-link[data-astro-cid-gs25ilgf]{color:#7c0a0a;text-underline-offset:4px;font-weight:700;text-decoration-color:#e83824;text-decoration-thickness:2px}.layer-figure[data-astro-cid-gs25ilgf]{background:#e8e9eb;border:1px solid #d4d5d8;margin:2rem 0;padding:1.5rem}.layer-diagram[data-astro-cid-gs25ilgf]{gap:.45rem;max-width:540px;margin:auto;display:grid}.layer-block[data-astro-cid-gs25ilgf]{color:#fff;grid-template-columns:2.2rem 5rem 1fr;align-items:center;gap:.7rem;min-height:4.2rem;padding:.7rem 1rem;display:grid}.layer-block[data-astro-cid-gs25ilgf]>span[data-astro-cid-gs25ilgf]{color:#fff9;font:.65rem var(--app-font-mono)}.layer-block[data-astro-cid-gs25ilgf] strong[data-astro-cid-gs25ilgf]{font:800 1.5rem var(--app-font-display);letter-spacing:-.04em}.layer-block[data-astro-cid-gs25ilgf] small[data-astro-cid-gs25ilgf]{font:.59rem var(--app-font-mono);letter-spacing:.09em;color:#ffffffb8}.layer-geo[data-astro-cid-gs25ilgf]{background:#e83824}.layer-aeo[data-astro-cid-gs25ilgf]{background:#45474e;margin-inline:1.3rem}.layer-seo[data-astro-cid-gs25ilgf]{background:#27292f;margin-inline:2.6rem}.layer-figure[data-astro-cid-gs25ilgf] figcaption[data-astro-cid-gs25ilgf]{color:#72747b;max-width:540px;font:.63rem var(--app-font-mono);letter-spacing:.08em;margin:.9rem auto 0}.layer-explainer[data-astro-cid-gs25ilgf],.business-list[data-astro-cid-gs25ilgf]{color:#4d4f57;padding-left:1.3rem;font-size:1.02rem;line-height:1.75}.layer-explainer[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf],.business-list[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf]{margin:.7rem 0;padding-left:.35rem}.layer-explainer[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf]::marker,.business-list[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf]::marker{color:#e83824}.layer-explainer[data-astro-cid-gs25ilgf] strong[data-astro-cid-gs25ilgf],.business-list[data-astro-cid-gs25ilgf] strong[data-astro-cid-gs25ilgf]{color:#292b30}.start-list[data-astro-cid-gs25ilgf]{border-top:1px solid #d8d9dc;margin:1.8rem 0;padding:0;list-style:none}.start-list[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf]{border-bottom:1px solid #d8d9dc;grid-template-columns:2.4rem 1fr;align-items:start;gap:1rem;padding:1rem .2rem;display:grid}.start-list[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf]>span[data-astro-cid-gs25ilgf]{color:#e83824;font:700 .72rem var(--app-font-mono);padding-top:.28rem}.start-list[data-astro-cid-gs25ilgf] p[data-astro-cid-gs25ilgf]{margin:0}.start-list[data-astro-cid-gs25ilgf] strong[data-astro-cid-gs25ilgf]{color:#292b30}.faq-section[data-astro-cid-gs25ilgf]{margin-bottom:4.5rem}.faq-list[data-astro-cid-gs25ilgf]{border-top:1px solid #d1d2d6}.faq-list[data-astro-cid-gs25ilgf] details[data-astro-cid-gs25ilgf]{border-bottom:1px solid #d1d2d6}.faq-list[data-astro-cid-gs25ilgf] summary[data-astro-cid-gs25ilgf]{color:#2d2f35;font:700 1rem/1.4 var(--app-font-display);justify-content:space-between;align-items:center;gap:1rem;padding:1.05rem .1rem;display:flex}.faq-list[data-astro-cid-gs25ilgf] summary[data-astro-cid-gs25ilgf] b[data-astro-cid-gs25ilgf]{color:#e83824;border:1px solid #c9cacf;flex:none;place-items:center;width:1.6rem;height:1.6rem;font:400 1.2rem/1 sans-serif;transition:transform .2s;display:grid}.faq-list[data-astro-cid-gs25ilgf] details[data-astro-cid-gs25ilgf][open] summary[data-astro-cid-gs25ilgf] b[data-astro-cid-gs25ilgf]{transform:rotate(45deg)}.faq-list[data-astro-cid-gs25ilgf] details[data-astro-cid-gs25ilgf] p[data-astro-cid-gs25ilgf]{max-width:670px;margin:0;padding:0 2.5rem 1.1rem .1rem;font-size:.95rem!important}.author-box[data-astro-cid-gs25ilgf]{background:#e7e8ea;border-top:3px solid #292b31;grid-template-columns:116px 1fr;align-items:start;gap:1.4rem;padding:1.6rem;display:grid}.author-box[data-astro-cid-gs25ilgf] img[data-astro-cid-gs25ilgf]{object-fit:cover;object-position:center 22%;filter:saturate(.8);width:116px;height:140px}.author-box[data-astro-cid-gs25ilgf] h2[data-astro-cid-gs25ilgf]{font:800 1.45rem var(--app-font-display);letter-spacing:-.03em;margin:0 0 .7rem}.author-box[data-astro-cid-gs25ilgf] .section-index[data-astro-cid-gs25ilgf]{margin-bottom:.5rem}.author-box[data-astro-cid-gs25ilgf] p[data-astro-cid-gs25ilgf]:not(.section-index){margin:.3rem 0 .75rem;font-size:.9rem!important;line-height:1.65!important}.article-cta[data-astro-cid-gs25ilgf]{color:#fff;background:#282a30;margin-top:2rem;padding:clamp(1.7rem,4vw,3rem);position:relative;overflow:hidden}.article-cta[data-astro-cid-gs25ilgf]:after{content:"AI";color:#ffffff0b;font:800 14rem/.8 var(--app-font-display);pointer-events:none;position:absolute;bottom:-.55em;right:-.05em}.cta-index[data-astro-cid-gs25ilgf]{color:#e83824;font:.62rem var(--app-font-mono);letter-spacing:.13em;margin-bottom:1rem;display:block}.article-cta[data-astro-cid-gs25ilgf] h2[data-astro-cid-gs25ilgf]{z-index:1;color:#fff;max-width:620px;font:800 clamp(1.8rem,4vw,2.8rem)/1.08 var(--app-font-display);letter-spacing:-.04em;margin:0;position:relative}.article-cta[data-astro-cid-gs25ilgf]>p[data-astro-cid-gs25ilgf]{z-index:1;max-width:540px;position:relative;color:#ffffffc2!important;margin:1rem 0 1.6rem!important;font-size:1rem!important}.article-cta[data-astro-cid-gs25ilgf] .btn-ares[data-astro-cid-gs25ilgf]{z-index:1;color:#17191d;text-decoration:none;position:relative}@media (width<=900px){.article-hero-grid[data-astro-cid-gs25ilgf]{grid-template-columns:1fr}.acronym-graphic[data-astro-cid-gs25ilgf]{aspect-ratio:1.3;width:min(100%,440px);min-height:300px}.article-layout[data-astro-cid-gs25ilgf]{grid-template-columns:1fr;gap:2rem;padding-top:3.4rem}.article-sidebar[data-astro-cid-gs25ilgf]{position:static}.toc[data-astro-cid-gs25ilgf]{padding-top:.8rem}.toc[data-astro-cid-gs25ilgf] ol[data-astro-cid-gs25ilgf]{grid-template-columns:repeat(2,minmax(0,1fr));gap:.15rem .5rem}.toc[data-astro-cid-gs25ilgf] li[data-astro-cid-gs25ilgf] a[data-astro-cid-gs25ilgf]{font-size:.72rem}.article-content[data-astro-cid-gs25ilgf]{max-width:760px}}@media (width<=600px){.article-shell[data-astro-cid-gs25ilgf]{width:calc(100% - 32px)}.article-hero[data-astro-cid-gs25ilgf]{padding-top:1.2rem;padding-bottom:3rem}.article-crumb[data-astro-cid-gs25ilgf]{gap:.4rem;margin-bottom:2rem;font-size:.58rem}.article-title-wrap[data-astro-cid-gs25ilgf] h1[data-astro-cid-gs25ilgf]{font-size:clamp(2.7rem,13vw,4rem)}.article-byline[data-astro-cid-gs25ilgf]{flex-wrap:wrap;gap:.55rem}.article-byline[data-astro-cid-gs25ilgf] img[data-astro-cid-gs25ilgf]{width:2.6rem;height:2.6rem}.byline-divider[data-astro-cid-gs25ilgf]{margin-inline:.2rem}.byline-updated[data-astro-cid-gs25ilgf] time[data-astro-cid-gs25ilgf]{font-size:.69rem}.acronym-graphic[data-astro-cid-gs25ilgf]{min-height:270px}.quick-inner[data-astro-cid-gs25ilgf]{grid-template-columns:1fr;gap:.65rem;padding:1.2rem}.quick-inner[data-astro-cid-gs25ilgf] p[data-astro-cid-gs25ilgf]{font-size:.96rem}.article-layout[data-astro-cid-gs25ilgf]{padding-bottom:3.5rem}.toc[data-astro-cid-gs25ilgf] ol[data-astro-cid-gs25ilgf]{grid-template-columns:1fr}.article-section[data-astro-cid-gs25ilgf]{margin-bottom:3.3rem}.article-content[data-astro-cid-gs25ilgf] p[data-astro-cid-gs25ilgf]:not(.section-index):not(.term-label){font-size:.99rem}.term-heading[data-astro-cid-gs25ilgf]{align-items:flex-start;gap:.75rem}.term-stamp[data-astro-cid-gs25ilgf]{width:3.1rem;height:3.1rem}.term-heading[data-astro-cid-gs25ilgf] h2[data-astro-cid-gs25ilgf]{font-size:1.7rem}.term-label[data-astro-cid-gs25ilgf]{font-size:.49rem}.layer-figure[data-astro-cid-gs25ilgf]{padding:.9rem}.layer-block[data-astro-cid-gs25ilgf]{grid-template-columns:1.6rem 3.6rem 1fr;gap:.4rem;padding:.65rem}.layer-block[data-astro-cid-gs25ilgf] strong[data-astro-cid-gs25ilgf]{font-size:1.2rem}.layer-block[data-astro-cid-gs25ilgf] small[data-astro-cid-gs25ilgf]{font-size:.47rem}.layer-aeo[data-astro-cid-gs25ilgf]{margin-inline:.6rem}.layer-seo[data-astro-cid-gs25ilgf]{margin-inline:1.2rem}.author-box[data-astro-cid-gs25ilgf]{grid-template-columns:76px 1fr;gap:1rem;padding:1rem}.author-box[data-astro-cid-gs25ilgf] img[data-astro-cid-gs25ilgf]{width:76px;height:100px}.author-box[data-astro-cid-gs25ilgf] h2[data-astro-cid-gs25ilgf]{font-size:1.25rem}.article-cta[data-astro-cid-gs25ilgf] .btn-ares[data-astro-cid-gs25ilgf]{padding:.85rem 1rem;font-size:.85rem}}@media (prefers-reduced-motion:reduce){.acronym-tag[data-astro-cid-gs25ilgf]{animation:none}.faq-list[data-astro-cid-gs25ilgf] summary[data-astro-cid-gs25ilgf] b[data-astro-cid-gs25ilgf]{transition:none}}