About Market Launch
Market Launch Story
Market Launch began over eight years ago with one goal in mind: help businesses grow through smart, effective digital marketing. The name comes from our founder’s initials, Mitch Lunceford, and represents what we do best — launch marketing strategies, campaigns, and businesses toward success.
We started out managing paid media for a few small brands. Since then, we’ve expanded into SEO, affiliate, and AI optimization services, working with companies of all sizes across many different industries. As marketing continues to evolve, especially with the rise of AI, we help our clients adapt and stay ahead of the curve.
What makes Market Launch different is how we work with clients. We don’t just execute — we think, plan, and act like a true extension of your team. We treat your business as if it were our own. We bring hustle, care, and constant communication to everything we do.
If you're a small business looking to grow or a large brand needing real results, we’re here to help. And if you ever want proof, we’re happy to share case studies from clients who were once in your shoes and are now thriving.
Meet Our Founder – Mitch Lunceford
I started in marketing back in 2013 and spent years working for other agencies. I learned a lot of good things, but I also saw too many things done the wrong way. I realized I could build something better — something more adaptable, more invested in client success, and faster to evolve with the changing landscape of digital marketing.
I have always loved getting hands-on. I’ve built websites, written ad copy, launched campaigns, and handled SEO myself. That experience helps me create real strategies that actually work because I understand every layer of the process.
Over time, I’ve worked with B2B and B2C brands, from small startups to enterprise-level companies. I’ve built omni-channel campaigns across Google, Meta, TikTok, email, and affiliate. Most recently, I’ve been diving deep into AI, helping businesses show up in AI-powered search results and use AI tools to streamline and grow.
Market Launch is the agency I always wished I could work for — fast-moving, focused on results, and committed to doing right by our clients. I take pride in leading a team that works hard, learns fast, and never settles. We care, we grind, and we treat our clients like partners, not projects.
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