Golf With Mitch
Strategy, Growth, and Marketing Firepower On the Course
Play 9 or 18 holes with Mitch Lunceford, Founder of Market Launch and acting FCMO for brands across ecommerce and service industries. Talk real business, pressure test your marketing, capture content, and walk away with clarity on what actually moves revenue.
What THis Is
Golf With Mitch is a private strategy experience for business owners and marketing leaders who want high-level thinking without sitting in a boardroom.
We play golf.
We talk growth.
We dissect your current marketing strategy, your funnel, ads, SEO, AI visibility, creative, reporting and more.
We capture some content along the way.
No golf experience required. And fair warning, you will quickly learn that I am still learning myself. This is about conversation, marketing strategy, and real business discussions, not perfect swings or tournament rules.
This is not a sales pitch.
This is access to a CMO perspective while walking the fairways.
Who This Is For
This experience is built for:
CMOs and marketing directors at mid-market and enterprise companies
Ecommerce founders and operators
Service-based business owners
Local companies scaling growth
Leadership teams evaluating their marketing direction
Up-and-coming marketers looking to level up and learn from real-world experience
If you care about growth, data-driven decisions, and sharpening your marketing strategy, you’ll fit right in.
What We Can Work Through Together
Bring your toughest questions.
Common topics include:
Scaling paid media profitably
SEO and AI search visibility
Attribution and reporting that exec teams trust
Creative testing frameworks
CRO opportunities
Affiliate growth strategies
Influencer growth strategies
Lead generation systems
Budget allocation and forecasting
Internal marketing team structure
Vendor evaluation and agency accountability
If marketing touches revenue, we can talk about it.
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No. Golf experience is not required. This is about conversation, strategy, and walking the course. You will also quickly learn that I am still learning myself.
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Most rounds are played at Salt Lake area golf courses or at a local golf simulator. If you would like to meet in another city, that can be arranged.
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A typical round lasts a few hours depending on whether we play 9 or 18 holes. The pace is relaxed and focused on discussion, not rushing through holes.
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No. This is a strategy conversation. If we both see a fit after the round, we can talk next steps. If not, you still walk away with clarity and ideas you can use immediately.
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After the round, you may optionally request a high-level marketing audit from Market Launch.
This is not a pitch deck.
It is a real evaluation of:• Channel performance
• Missed growth opportunities
• AI and search readiness
• Conversion leaks
• Competitive positioning -
Existing Market Launch clients receive this experience at no cost.
New guests cover the cost of the round. Lunch is on me.If travel is involved, golf and logistics are covered by the guest.
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Yes. Some guests treat this as a one-time strategy session, while others schedule recurring rounds as their business grows.
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Come with questions, challenges, or goals you want to work through.
If we are playing on a course, bring your clubs and standard golf attire. If you do not have clubs, most courses allow rentals.
If we are playing on a simulator, you are welcome to bring your own clubs, but it is not required. Golf attire is not necessary and casual dress is fine. If you do not have clubs for the simulator, you can borrow mine.