Fractional CMO
- Senior leadership
- Part-time cost
- Flexible
- Can start in 1 to 2 weeks
// FRACTIONAL CMO
Fractional CMO Services in Utah
You need someone senior steering your marketing. You don't need a full-time executive salary to get it. Our fractional CMOs build your strategy, manage your budget and vendors, and lead a team that actually gets the work done.
STRATEGY / OPERATING MODELUT / 001
MARKETING LEADERSHIPFractional CMOYOUR STRATEGY
SEO
AI Search
Paid Media
LSAs
Your Team
Market Launch provides fractional CMO services in Utah and across the U.S. Our fractional CMOs bring 14+ years of marketing experience and build your strategy, manage your budget, lead your team and vendors, and report on leads and revenue. Unlike most outsourced CMOs, ours come with an in-house team for SEO, GEO, Google Ads, and LSAs.
// SOUND FAMILIAR?
Signs you need a fractional CMO
You're spending money on marketing, but there's no real plan. Lots of activity, not a lot of direction.
01You're managing vendors who don't talk to each other. Your SEO person, your ads person, and your web person are all doing their own thing.
02Your team needs a leader. You have good people, but nobody senior setting priorities and holding things accountable.
03You're growing fast. What got you here won't get you to the next stage.
04You can't tell if your agency is any good. You need someone on your side who knows what good looks like.
05
THE ROLE
What is a fractional CMO?
A fractional CMO is a part-time, outsourced chief marketing officer. You get the strategy and leadership of a senior marketing executive for a fraction of the cost of a full-time hire. They set the plan, own the budget, lead the team, and are accountable for results.
01
What our fractional CMOs handle:
- Marketing strategy and a clear roadmap
- Budget planning and allocation across channels
- Managing your internal team and outside vendors
- Overseeing campaigns across SEO, AI search, ads, and more
- KPIs and reporting tied to leads and revenue
- Hiring help and mentoring for your internal team
IN PRACTICE
What does a fractional CMO do?
A fractional CMO, sometimes called an outsourced CMO, part-time CMO, or fractional marketing director, does the same job as a full-time chief marketing officer, just on a part-time basis. In a typical month, that looks like:
- 01
Setting marketing goals and the plan to hit them
- 02
Deciding where the budget goes, and moving it when something isn't working
- 03
Running weekly or biweekly check-ins with your team and vendors
- 04
Reviewing campaigns, reports, and results
- 05
Reporting to you or your leadership team on leads, sales, and growth
- 06
Hiring, training, and mentoring your marketing team
// WHY MARKET LAUNCH
Strategy and execution, under one roof
Most fractional CMOs give you a plan and leave the execution to you. Ours come with a team behind them. When the strategy calls for SEO, AI search (GEO), Google Ads, Local Service Ads, or paid social, our specialists can do the work. One plan, one team, and no finger-pointing between vendors.
- 01
14+ years of experience across startups, local businesses, and national brands
- 02
Hands-on. We've built websites, written ad copy, and launched campaigns ourselves
- 03
Flexible. Scale our involvement up or down as your needs change
- 04
No long-term contracts
THE RIGHT FIT
Fractional CMO vs full-time CMO vs agency
Full-time CMO
- Senior leadership
- Full salary plus benefits
- Months to hire
Marketing agency
- Executes campaigns
- Usually doesn't own your overall strategy
With Market Launch, you get the fractional CMO and the team that executes.
UTAH BASED. U.S. READY.
Looking for a fractional CMO near you?
We're based in Highland, Utah, and work with companies along the Wasatch Front, from Salt Lake City to Utah County. If you're local, we're happy to meet in person. We also work with companies all over the U.S. remotely, so you get the same leadership wherever you are.
// HOW IT WORKS
What to expect
- 01
Audit.
We review your marketing, analytics, messaging, and funnel to see what's working and what isn't. Want a deeper look first? Start with a full marketing audit of every channel, vendor, and your internal team.
- 02
Strategy.
We build a roadmap with clear priorities, budget, and goals.
- 03
Execution.
Your fractional CMO leads the work, manages vendors and your team, and our specialists step in where needed.
- 04
Measure and improve.
Regular reporting and reviews keep everything focused on results.
GOOD WORK STARTS WITH FIT
Who we work with
- Startups that need a marketing leader before they can afford a full-time one01
- Small and mid-size businesses ready to grow on purpose02
- E-commerce brands scaling into new channels03
- B2B companies with sales teams that need better leads04
- Companies with an internal team that needs direction05
STRAIGHT ANSWERS
Fractional CMO FAQs
What is a fractional CMO?
A fractional CMO is a part-time, outsourced chief marketing officer. You get senior marketing leadership and strategy without the cost of a full-time executive.
How much does a fractional CMO cost?
It depends on how much time you need, the scope of the work, and whether you want our team handling execution too. It's a fraction of what a full-time CMO costs once you add salary, benefits, and hiring. Book a free consultation and we'll recommend the right level for you.
What types of businesses benefit most?
Startups, small and mid-size businesses, e-commerce brands, and B2B companies that need senior marketing leadership but aren't ready for a full-time CMO.
How much does a fractional CMO charge per hour?
Most fractional CMOs work on a monthly retainer instead of by the hour, based on how much time and involvement you need. Either way, it costs a fraction of a full-time CMO's salary, benefits, and hiring costs. We'll recommend the right level for you on a free call.
What does a fractional CMO do?
A fractional CMO sets your marketing strategy, manages the budget, leads your team and vendors, oversees campaigns, and reports on results. It's the same job as a full-time CMO, done part-time.
How quickly can a fractional CMO start?
Most clients start within 1 to 2 weeks of the first consultation.
Can a fractional CMO train our internal team?
Yes. Mentoring and leveling up your team is a big part of the role.
How involved will the fractional CMO be?
That's up to you. Some clients want weekly strategy and oversight. Others want someone running marketing day to day. We set it up around what you need.
Is there a minimum engagement?
No long-term contracts. We work month to month, and you can scale up or down as your needs change.
Do you work with companies outside of Utah?
Yes. We're based in Utah and work with companies across the U.S.
How is success measured?
We agree on KPIs up front, like leads, cost per lead, revenue, and growth targets, and report on them regularly.
What's the difference between a fractional CMO and a marketing agency?
An agency usually executes specific campaigns. A fractional CMO owns your overall marketing strategy and leads all of it. With us, you get both.
YOUR NEXT STEP
Get senior marketing leadership without the full-time cost
Book a free consultation. We'll talk about where your marketing is today, where you want to go, and whether a fractional CMO is the right fit.
Book a Free Consultation