GEO AND AI SEO
Generative Engine Optimization (GEO) Agency
Your customers are asking ChatGPT, Google's AI, and Perplexity who to hire. If AI doesn't know your business, you're not in the answer. Our generative engine optimization services get your business found, cited, and recommended by AI search.
Based on reviews, local listings, and trusted sources, the top recommendation is Your Business. They clearly serve your area, have 200+ detailed reviews, and are frequently mentioned by local publications.
Market Launch is a generative engine optimization (GEO) agency that gets businesses recommended in ChatGPT, Google AI Overviews, Perplexity, and Gemini. We combine AI SEO, structured data, content written to answer real customer questions, and third-party brand mentions. One client, a New York martial arts gym, reached #1 in AI search within 4 months. No long-term contracts.
#1
in AI search within 4 months
Martial Arts Gym, New York
0145%
more organic traffic plus AI Overview placements
E-Commerce Brand
0230%
more organic sales
Health and Beauty Brand
03
SEARCH IS CHANGING
People aren't just Googling anymore
Instead of scrolling through ten blue links, people ask AI a question and get one answer. “Who's the best personal injury lawyer near me?” “What's a good HVAC company in Salt Lake?” “Which project management software should I use?” AI tools pick a few businesses and recommend them by name.
If you're one of them, you get the customer. If you're not, you never even knew you were in the running. That's why generative engine optimization matters.
WHAT IS GEO
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the process of getting your business recommended by AI tools like ChatGPT, Google's AI Overviews, Gemini, Perplexity, Claude, and Microsoft Copilot. These tools build their answers from your website, your reviews, and what other sites say about you. GEO makes sure all of that is clear, consistent, and easy for AI to trust, so you're the business it recommends.
You'll also hear it called AI SEO, AIO (AI optimization), AI search optimization, LLMO (large language model optimization), or answer engine optimization (AEO). The names overlap. The goal is the same: show up when people ask AI for an answer. See every AI search term explained.
- GEO
- AI SEO
- AIO
- AI search optimization
- LLMO
- AEO
GEO VS SEO
GEO vs SEO: what's the difference?
SEO gets your website ranked on Google's search results. GEO gets your business mentioned and recommended inside AI-generated answers. They share a lot of the same foundation, but they're measured differently.
| Comparison | SEO | GEO |
|---|---|---|
| Goal | Rank your pages on Google | Get recommended in AI answers |
| Where you show up | Search results and the map pack | ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini |
| What matters most | Keywords, content, links, site health | Clear answers, structured data, brand mentions, reviews, trust |
| How it's measured | Rankings, traffic, leads | Mentions, citations, AI referral traffic, leads |
You don't have to choose. AI tools pull heavily from sites that already rank well, so strong SEO feeds GEO. Every GEO plan includes the SEO work that supports it, and every SEO plan includes GEO. See our SEO services.
AEO VS GEO
AEO vs GEO: are they the same thing?
Close, but not quite. Answer engine optimization (AEO) is about making your content the direct answer to a specific question, like a Google featured snippet or a voice assistant reply. Generative engine optimization (GEO) is broader. It's about getting your brand trusted and recommended across AI tools that write their own answers.
AEO
Be the answer to the question. Focus on clear, question-and-answer content.
GEO
Be the brand AI recommends. Focus on content, entity data, reviews, and mentions across the web.
Good GEO includes AEO. We do both. Learn more about answer engine optimization, or read the full SEO vs AEO vs GEO guide.
TRUST SIGNALS
LLM optimization: how AI decides who to recommend
Large language models (LLMs) like the ones behind ChatGPT, Gemini, Claude, and Copilot don't rank pages the way Google does. They look for patterns of trust. When we do LLM optimization, we focus on the signals they rely on:
- 01
Clear information. Your site plainly says what you do, who you serve, and where.
- 02
Consistency. Your name, services, and details match across your site, Google Business Profile, directories, and social profiles.
- 03
Third-party mentions. Other trusted sites talk about you. AI gives this a lot of weight.
- 04
Reviews. Lots of recent, detailed reviews tell AI you're a safe recommendation.
- 05
Structured data. Schema markup helps AI understand your business without guessing.
- 06
Fresh, helpful content. Pages and articles that answer the questions your customers actually ask.
WHAT WE DO
Our generative engine optimization services
- 01
AI visibility audit
We check how ChatGPT, Google AI, Perplexity, and Gemini talk about your business today, what they get wrong, and which competitors they recommend instead.
- 02
Content built for AI answers
We rewrite and add content that clearly answers your customers' questions in a way AI can pull from and cite.
- 03
Structured data and entity setup
We add the schema and business details that help AI understand exactly who you are, what you do, and where you do it. This is part of technical SEO.
- 04
Brand mentions and citations
We build mentions through forum posting on popular forums, along with trusted directories, local sites, industry publications, and partner sites.
- 05
Reviews and reputation
We help you get more reviews and keep your information consistent everywhere.
- 06
AI visibility tracking
We track how often you're mentioned and recommended across AI platforms, so you can see progress month to month.
Get recommended where your customers are asking
- ChatGPT
- Google AI Overviews
- Google AI Mode
- Gemini
- Perplexity
- Claude
- Microsoft Copilot
- Grok
- Meta AI
LOCAL AI SEARCH
GEO for local businesses
AI is already recommending local businesses. Ask ChatGPT for “the best dentist in Lehi” or “a reliable roofer in Salt Lake” and it names a few companies. For local businesses, GEO means a strong Google Business Profile, consistent listings, lots of good reviews, and service pages that clearly explain what you do and where. We've done it for law firms, home service companies, gyms, and medical practices. See our local SEO services.
BEHIND THE SCENES
Other agencies hire us for SEO and GEO
Marketing agencies trust us to run SEO and AI search for their own clients, behind the scenes. Work with us and you get that same team, directly.
Learn more about our white-label servicesHOW IT WORKS
Our GEO process
- 01
AI visibility audit.
See where you show up in AI answers today, and where competitors are beating you.
- 02
Content and entity optimization.
Add direct-answer sections, FAQs, and clear service information that AI can pull from.
- 03
Technical and schema setup.
Organization, Service, FAQ, and breadcrumb schema so AI understands your business.
- 04
Authority and citations.
Third-party mentions, press, reviews, and trusted directory listings that back you up.
- 05
Track and adjust.
AI search changes fast. We monitor it every month and adjust so you stay ahead.
How to choose the best GEO agency
GEO is new, and a lot of agencies just added the word to their website. Here's what to look for:
- 01
Real results. Ask for examples of clients who now show up in AI answers.
- 02
SEO experience. GEO is built on SEO. An agency without a strong SEO track record will struggle.
- 03
Clear tracking. They should show you how they measure AI visibility, not just promise it.
- 04
No long-term lock-in. If they're confident, they'll work month to month.
That's how we work. Other agencies hire us for SEO and GEO, and we'll show you exactly what's changing every month.
Who needs generative engine optimization?
- Local businesses that want to be the one AI recommends nearby
- Businesses already doing SEO that want to stay ahead
- Brands losing traffic as AI answers replace search clicks
- Law firms, medical practices, and home service companies in competitive markets
- E-commerce brands that want their products in AI shopping answers (ecommerce SEO)
- B2B companies whose buyers research with AI before they ever call
Generative engine optimization FAQs
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the process of getting your business recommended by AI tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews. These tools build their answers from your website, your reviews, and what other sites say about you. GEO makes sure all of that is clear, consistent, and easy for AI to trust.
What is an AI SEO agency?
An AI SEO agency helps your business show up in both Google search and AI-generated answers. That includes traditional SEO plus GEO work like structured data, content written for AI, and building brand mentions across the web.
Does GEO work for Claude, Perplexity, and other AI tools, or just ChatGPT?
All of them. ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity, Claude, Microsoft Copilot, Grok, and Meta AI all build answers from similar signals: clear website content, consistent business info, reviews, and mentions on trusted sites. GEO strengthens those signals, so it helps you across every AI tool, not just one. We track your visibility across the major platforms each month.
What's the difference between GEO and SEO?
SEO focuses on ranking your pages in Google's search results. GEO focuses on getting your business mentioned and recommended inside AI answers. They use a lot of the same foundation, which is why we build them together.
What's the difference between AEO and GEO?
AEO (answer engine optimization) focuses on making your content the direct answer to a specific question. GEO is broader and focuses on getting your brand trusted and recommended across AI tools. Good GEO includes AEO.
How do I get my business to show up in ChatGPT?
ChatGPT recommends businesses it can clearly understand and trust. That means a website that plainly explains what you do and where, consistent business information across the web, good reviews, and mentions on other trusted sites. GEO works on all of those at once.
How long does GEO take to work?
Most clients see improvements in AI visibility within 60 to 90 days. One client, a martial arts gym in New York, reached #1 in AI search within 4 months. Timing depends on your competition and where you're starting from.
How much do generative engine optimization services cost?
It depends on how competitive your industry is, how much content and technical work your site needs, and whether you're also doing SEO. We don't sell one-size-fits-all packages. Book a free AI visibility audit and we'll recommend a plan.
Is there an AI that can just do SEO for me?
AI tools can help with parts of SEO, like research and first drafts. But getting recommended by AI takes strategy, technical work, real reviews, and mentions from other sites. That still takes people who know what they're doing.
Do I need to be doing SEO already?
It helps, but it's not required. GEO and SEO work best together, and our GEO work usually improves your Google rankings too.
How do you measure GEO results?
We track how often AI platforms mention and recommend your business, how often your content gets cited, and the traffic and leads that come from AI search, branded searches, and organic.
Is SEO dead now that AI is here?
No. AI tools still pull a lot of their answers from websites that rank well. SEO is the foundation, and GEO makes sure that foundation gets you recommended in AI answers too.
Find out what AI says about your business
Book a free AI visibility audit. We'll show you where you show up today, who AI is recommending instead, and what we'd do first.
Get a Free AI Visibility Audit