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// GOOGLE ADS

Google Ads Agency and PPC Management

Google Ads can be the best money you spend or the fastest way to waste it. Our PPC management services cut the junk clicks, track every call and sale, and put your budget behind the searches that actually make you money.

Get a Free Google Ads AuditTalk to Us
TRACKING FIRSTWEEKLY OPTIMIZATIONACCOUNT OWNERSHIP

Market Launch is a Google Ads agency that provides PPC management for Search, Performance Max, Shopping, Display, and YouTube campaigns. We've managed more than $100 million in ad spend. We set up conversion tracking first, cut wasted spend, and optimize weekly. One B2B SaaS client tripled qualified leads while cutting cost per lead 57%.

  • 3x

    more qualified leads

    57%

    lower cost per lead

    B2B SaaS Company

  • 186%

    more revenue

    70%

    lower cost per acquisition

    Specialty E-Commerce Retailer

  • 60%

    lower cost per lead

    2x

    qualified calls in 45 days

    Home Services Company

  • 74%

    lower cost per lead

    Tech Startup

// SOUND FAMILIAR?

Looking for an honest Google Ads agency?

A lot of business owners have been burned by Google Ads agencies. Here's what we hear most:

  • "I'm paying for clicks on searches that have nothing to do with my business."
  • "My cost per lead keeps going up and nobody can tell me why."
  • "I don't own my account, so I can't see what's going on."
  • "They set it up and never touched it again."

How we work instead: you own your account, you see every search term you pay for, and we report on leads and revenue, not just clicks.

THE WORK BEHIND THE CLICKS

What does a Google Ads agency do?

A Google Ads agency builds and manages your campaigns so you get more customers for less money. That includes keyword research, campaign structure, ad copy, bidding, negative keywords, landing page recommendations, conversion tracking, and reporting. A good one also tells you when something isn't working and what they're changing.

// PPC MANAGEMENT SERVICES

What's included in our PPC management

  • Account audit

    We find wasted spend, tracking gaps, and missed opportunities before changing anything.

    01

  • Conversion tracking

    Calls, forms, purchases, and offline sales tracked properly, so Google optimizes for the right thing.

    02

  • Search campaigns

    Tight keyword groups, strong ad copy, and constant negative keyword cleanup.

    03

  • Performance Max

    PMax with the right signals, assets, and guardrails so it doesn't waste budget on junk placements.

    04

  • Landing page recommendations

    Small page changes often do more than bid changes.

    05

  • Weekly optimization

    Bids, budgets, search terms, ads, and audiences reviewed every week.

    06

  • Clear reporting

    Cost, leads, cost per lead, revenue, and what we're doing next.

    07

PRODUCT ADS / FEED TO REVENUE

Google Shopping ads agency

For e-commerce brands, Shopping and Performance Max campaigns usually drive most of the revenue. We clean up your product feed, structure campaigns by margin and performance, and push budget toward the products that actually make money. Want organic product rankings too? See our ecommerce SEO services.

VIDEO / REACH AND RETARGET

YouTube ads agency

YouTube ads build awareness and retarget people who already know you, at a lower cost than most platforms. We plan the targeting, help with creative, and track how video drives leads and sales. One personal injury law firm grew YouTube leads 159%.

Running Google Ads? You're probably missing cheaper clicks on Bing. See our Microsoft Ads management.

For local service businesses, Google Local Service Ads can bring in leads at the very top of Google, and you pay per lead instead of per click. Many of our clients run both. See Google Local Service Ads.

A CLEAR OPERATING RHYTHM

Our Google Ads process

  1. 01

    Audit.

    Wasted spend, tracking, structure, and quick wins.

  2. 02

    Rebuild or optimize.

    Fix tracking and structure, then launch or restructure campaigns.

  3. 03

    Optimize weekly.

    Search terms, bids, ads, and budgets every week.

  4. 04

    Report and scale.

    Plain-English reports, then scale what's working.

STRAIGHT ANSWERS

Google Ads management FAQs

What does a Google Ads agency do?

It builds and manages your Google Ads campaigns, including keywords, ads, bidding, tracking, and reporting, so you get more customers for less money.

How much does a Google Ads agency cost?

There's your ad spend, which goes to Google, and the management fee, which goes to the agency. The fee depends on your spend, the number of campaigns, and how much work the account needs. Book a free audit and we'll recommend a plan.

How much does PPC management typically cost?

Most agencies charge a monthly management fee, a percentage of ad spend, or a mix of both. We'll give you a clear number after we see your account and goals.

Is $10 a day enough for Google Ads?

For some very small local businesses with cheap keywords, it can be a start. For most businesses, it's too little to get enough data to optimize. We'll tell you a realistic starting budget for your industry.

Do I own my Google Ads account?

Yes. You own your account and all your data. If you ever leave, everything stays with you.

How long until I see results?

Leads can start coming in within the first few weeks. Most big improvements happen in the first 30 to 90 days.

Do you require a long-term contract?

No. We work month to month.

YOUR NEXT STEP

Find out where your Google Ads budget is going

Book a free Google Ads audit. We'll show you the searches you're paying for, where the waste is, and what we'd fix first.

Get a Free Google Ads Audit