// MICROSOFT ADS
Microsoft Ads and Bing Ads Agency
Most businesses only advertise on Google, so they're missing everyone who searches on Bing. Those clicks are often cheaper, and the audience often has more money to spend. We set up and manage Microsoft Ads so you can pick up leads your competitors are ignoring.
Google Ads
Microsoft Advertising
Market Launch is a Microsoft Ads and Bing Ads agency that sets up and manages search, shopping, and audience campaigns on the Microsoft Advertising network. Clicks are often cheaper than Google, and the audience skews older and higher income. We import and optimize your Google campaigns, then manage them separately, backed by more than $100 million in managed ad spend.
// THE SEARCHES YOU'RE MISSING
Why advertise on Microsoft Ads?
Relative comparison only. Costs vary by industry, keyword, and campaign.
- 01
Lower cost per click. Less competition usually means cheaper clicks.
- 02
An audience Google misses. Bing is the default on many work computers and Windows devices.
- 03
Older, higher-income searchers. Great for B2B, professional services, finance, and home services.
- 04
More places. Microsoft's network reaches beyond Bing, including partner sites and Microsoft's own products.
- 05
Easy to add. If you're already on Google Ads, we can import your best campaigns and launch quickly.
// WHAT WE DO
What's included in our Bing ads management
- 01
Google import and cleanup
We bring over your best Google campaigns, then fix what doesn't translate.
- 02
Search campaigns
Keywords, ads, and negatives managed for Bing's audience.
- 03
Shopping campaigns
Product ads for e-commerce brands.
- 04
Audience ads
Native ads across Microsoft's network, with LinkedIn profile targeting options.
- 05
Conversion tracking
UET tag and conversion goals set up properly.
- 06
Separate optimization
Bing gets its own bids, budgets, and testing. It's not just a copy of Google.
// TWO SEARCH NETWORKS
Microsoft Ads vs Google Ads
The networks reach different audiences. Running both can extend your reach without treating one campaign as a copy of the other.
| WHAT DIFFERS | Google Ads | Microsoft Ads |
|---|---|---|
| Search volume | Much larger | Smaller |
| Competition | High | Lower |
| Cost per click | Higher | Often lower |
| Audience | Everyone | Skews older, higher income, more desktop |
STRAIGHT ANSWERS
Microsoft Ads FAQs
Are Bing ads worth it?
For many businesses, yes. Lower competition often means cheaper leads, and the audience is valuable for B2B and higher-ticket services.
Is Bing Ads the same as Microsoft Ads?
Yes. Bing Ads was renamed Microsoft Advertising, but most people still call it Bing Ads.
Can I just copy my Google Ads to Bing?
You can import them, and that's a good start. But the audience and costs are different, so they need their own optimization.
How much budget do I need for Microsoft Ads?
Usually less than Google, since search volume is smaller. We'll recommend a budget based on your industry and goals.
Do you require a long-term contract?
No. We work month to month.
YOUR NEXT STEP
Pick up the leads your competitors are missing
Book a free ads audit. We'll show you how much Bing search volume exists for your business and what it would cost to win it.
Get a Free Ads Audit