Market LaunchBook a Strategy Call

MARKETING AUDIT

Marketing Agency and Team Audit

We take an in-depth look at every marketing channel and how your agency or internal team is operating. You'll see what's working, where communication or efficiency can improve, and how to get more from your marketing investment.

Discuss a Full Audit
VIEW-ONLYPLAIN ENGLISHNO PRESSURE

Market Launch provides an extensive, paid audit of all your marketing channels, whether they are managed by an agency, an internal team, or both. We assess performance, tracking, budgets, workflows, collaboration, and output, then give you a clear plan to improve efficiency and results. If you're considering one of our specific services, ask us about a free audit of that channel.

// RED FLAGS

Signs your marketing agency or team needs a closer look

  1. 01

    You get reports, but no lead or sales numbers. Impressions and clicks don't pay the bills.

  2. 02

    Your business doesn't own its ad accounts or marketing data.

  3. 03

    No one can explain what was done last month. You're paying for work you can't see.

  4. 04

    Your cost per lead keeps going up, and no one has a clear answer for why.

  5. 05

    There's no reliable conversion tracking. If calls and forms aren't tracked, no one knows what's working.

  6. 06

    The same ads have run for months. Without regular testing, performance can stall.

  7. 07

    Your internal team and agency work in silos, with duplicated effort or unclear ownership.

  8. 08

    You have to chase people for updates. You should not have to.

If two or more of these sound familiar, it's worth getting a second opinion.

// WHAT WE REVIEW

What our full marketing audit covers

Every active channel, plus the operations and collaboration behind the work.

01

Google Ads and PPC audit

Wasted spend, irrelevant searches, bidding, ad quality, and landing pages.

02

SEO audit

Rankings, technical health, content, links, and whether the work matches what you're paying for.

03

Local Service Ads audit

Profile setup, categories, budget, reviews, and whether bad leads are being disputed.

04

Social ads audit

Targeting, creative, testing, and cost per result on Meta and other platforms.

05

Tracking and reporting

Are calls, forms, and sales tracked correctly? Are the reports telling you the truth?

06

Budget and fees

Where your money goes, what you're paying for, and how it compares to the results.

07

Team and agency collaboration

How your internal team, agency, and vendors share priorities, responsibilities, and information.

08

Marketing operations and efficiency

Workflows, capacity, handoffs, and whether the effort is producing consistent, useful output.

09

Strategy

Whether there is a clear plan and the channels fit your business goals.

THE DETAILS MATTER

Free Google Ads and PPC channel audit

If you're considering Market Launch for Google Ads, we can review that channel for free. We look at the search terms you're paying for, negative keywords, match types, bidding, ad quality, landing pages, and conversion tracking. We'll show you what is working, where spend may be wasted, and what we'd fix first. This free review is limited to Google Ads and PPC. For other channel-specific audits, explore our SEO services, GEO and AI optimization, paid media, and Google Local Service Ads. The full marketing audit is a separate, paid engagement.

SEARCH TERMS / SAMPLEILLUSTRATIVE ONLY
Search termIntentReview
service near meRelevantKeep
free training courseUnclearCheck
jobs in your industryIrrelevantExclude

Sample rows for illustration. Not account data or client results.

THE TAKEAWAY

What you get

  • 01

    A clear findings report in plain English, not jargon

  • 02

    Specific recommendations you or your agency can act on right away

  • 03

    Benchmarks that show how your results compare to your industry

  • 04

    A walkthrough call where we go over everything and answer your questions

// HOW IT WORKS

How the audit works

  1. 01

    Tell us what you need reviewed.

    Let us know which channels, team, or agency you want us to assess.

  2. 02

    We confirm the scope.

    We'll explain the information and view-only access needed, along with the audit fee before a full audit begins.

  3. 03

    We dig in.

    We review your active channels, results, tracking, workflows, and how the people involved work together.

  4. 04

    We walk you through it.

    You get a clear report and a call to discuss what we found and what to improve first.

NO SALES SCRIPT

Will you just tell us to hire you?

No. If your marketing is working well, we'll tell you and show you where it can get even better. If it isn't, we'll explain what we found and give you options. That could mean improving internal workflows, making changes with your current agency, hiring us, or finding another partner. You decide.

HONEST ANSWERS. YOUR CALL.

A CLEAR SECOND OPINION

Discuss your audit

Tell us whether you want a comprehensive paid audit or a free review of one specific service. We'll confirm the scope, any fee, and next steps before work begins.

Read-only access. We never make changes in your accounts.
Which channels or services should we review?

We'll confirm the scope and fee before a full audit begins. We never make changes in your accounts.

STRAIGHT ANSWERS

Marketing audit FAQs

Is a full marketing audit free?

No. The full audit is an extensive, paid review of your marketing channels and, when relevant, your internal team and agency operations. If you're considering one of our services, we can provide a free audit of that specific channel.

How often should I audit my marketing?

At least once a year, or any time results drop, costs go up, or you're not sure what you're paying for.

Should I audit my agency myself or use a third party?

A third party gives you an unbiased view. It's hard to judge work you're not an expert in, and your agency isn't going to grade itself harshly.

What do I need to prepare?

We'll confirm what access and background information are needed for your scope. This may include view-only access to marketing accounts and analytics, recent reports, and information about your team's workflows.

Will the audit tell me if my team or agency needs to change?

It will show you what's working and what isn't, and where processes, roles, or partnerships can improve. The decision is yours, and we'll give you an honest opinion if you ask.

How long does the audit take?

Timing depends on how many channels and team operations are in scope. We'll confirm the expected timeline before a full audit begins.

Will you change anything in my accounts?

No. We only need view-only access, and we don't make any changes.

Can you audit an internal marketing team?

Yes. We review how work is prioritized, whether responsibilities and workflows are clear, how well the team works with agencies or vendors, and where efficiency and output can improve. We audit both internal teams and agencies, from local businesses to national brands.

Can you give me an example of what a marketing audit finds?

Findings can include ad spend going to irrelevant searches, calls and form fills that aren't tracked, disconnected team workflows, unclear ownership, SEO work that doesn't match the monthly invoice, and bad LSA leads that were never disputed.

What happens after the audit?

You get the report and a walkthrough call. From there, you can take our recommendations to your current agency, do it yourself, or have us help. No pressure either way.