// ROOFING MARKETING
Roofing contractor marketing that books more roofs
After a storm, homeowners search, look at the map, and call a few roofers. The ones at the top get the inspections. We help roofing contractors show up first and turn those calls into signed jobs.
Market Launch is a roofing marketing agency that helps roofing contractors book more inspections and jobs. Our roofing contractor marketing includes roofing SEO, local SEO and reviews, Google Local Service Ads, Google Ads for storm and replacement work, and automated lead follow-up. One roofing contractor booked 30+ new jobs in 60 days at under $40 per lead.
// RESULTS
How one roofer booked 30+ jobs in 60 days
This roofing company ran on referrals and the occasional paid search campaign. They were missing the "roofer near me" searches from people ready to hire.
We built their Local Service Ads profile from scratch, verified their Google Business Profile, set up a review strategy, and automated lead follow-up through their CRM. In 60 days they booked 30+ new roofing jobs at under $40 per lead, with a 4.9 star LSA rating. Read the full roofing case study.
// WHAT WE DO
Our roofing marketing services
Roofing SEO
Pages for roof replacement, repair, storm damage, insurance claims, metal roofing, and commercial roofing, plus each city you serve.
Google Local Service Ads
The Google Verified badge at the top of search, and you only pay for leads. See our Google Local Service Ads management.
Local SEO and reviews
A Google Business Profile and review system that keeps you in the map pack.
Google Ads
Campaigns for replacements and storm work that ramp up after weather events.
Lead follow-up
Fast, automatic follow-up through your CRM, so no lead sits for hours.
AI search optimization
So AI tools name you when homeowners ask who to call. GEO is included in every SEO plan. See how GEO works.
// SEO
SEO for roofing companies
Roofing SEO is competitive in most cities, so we focus on what actually moves rankings. A strong page for every service and service area, steady new reviews, a complete Google Business Profile, and local links from suppliers, associations, and community sites.
As a roofing SEO company, we also build content around storm damage and insurance claims, since that's where a lot of high-value jobs start.
// STORMS
Storm and insurance work
Storms create a rush of high-value jobs. We ramp up ads after hail and wind events, build pages for storm damage and insurance claims, and make sure your Google Business Profile is ready before the phone starts ringing.
// COMPARISON
Roofing SEO vs Local Service Ads
| Roofing SEO | Local Service Ads | |
|---|---|---|
| Speed | Builds over 3 to 6 months | Calls within days or weeks |
| Cost | Drops per job as rankings grow | Pay per lead |
| Placement | Map pack and organic results | Very top, Google Verified badge |
| Best for | Long-term leads and storm season visibility | Fast inspections and steady calls |
// BUDGET
How much roofers spend on marketing
Many roofing companies spend somewhere around 5 to 10% of revenue on marketing. We usually start with Local Service Ads for fast, low-cost leads (our roofing client averaged under $40 per lead), add Google Ads for replacements and storm work, and build SEO to lower costs over time.
We don't publish our pricing because every company is different. Book a free consultation and we'll recommend a budget.
// OTHER LEADS
Other ways roofers get leads
- Referrals from past customers and realtors
- Yard signs on every job
- Nextdoor and local community groups
- Follow-up with neighbors after a job
// HOW WE WORK
How we work
- 01
1. Audit (week 1)
We look at your rankings, ads, tracking, and competitors, and show you what we'd fix first.
- 02
2. Quick wins (weeks 1 to 4)
Fix tracking, clean up your Google Business Profile, and launch or fix Local Service Ads and Google Ads so leads start coming in.
- 03
3. Build (months 1 to 3)
Pages, content, reviews, and links. Map pack movement often shows up in 6 to 10 weeks.
- 04
4. Grow (month 3 and on)
SEO gains usually show up in 3 to 6 months. Every month we report on booked jobs and what each one cost, not just clicks.
Do more than roofing? See our home services marketing.
We work with businesses in every industry. If yours isn't listed, see how we help every industry or browse our services.
// FAQ
Roofing Marketing FAQs
What is the best marketing for a roofing company?
For most roofers, Google Local Service Ads and a strong Google Business Profile bring in calls fastest. Roofing SEO and Google Ads for storm and replacement work build on that. Fast lead follow-up matters as much as the ads.
How do I market my roofing company?
Get your Google Business Profile complete, ask every happy customer for a review, build a page for each service and city, and run Local Service Ads. Then follow up with every lead within minutes.
How long does roofing SEO take?
Map pack changes can show up in weeks. Service and city page rankings usually take 3 to 6 months.
Do you work with roofers outside of Utah?
Yes. We're based in Highland, Utah, and work with roofing contractors across the US.
How do I get my roofing company recommended by ChatGPT and AI search?
AI tools recommend businesses they can find clear, consistent information about: a complete Google Business Profile, strong reviews, detailed pages that answer real questions, and mentions on trusted sites. Our GEO work is included in every SEO plan and builds all of that. See how GEO works.
How much should a roofing company spend on marketing?
Many roofers spend around 5 to 10% of revenue. Start with the channels that bring the cheapest jobs, usually Local Service Ads and your Google Business Profile.
Do Google Ads work for roofing companies?
Yes, especially for replacements and storm work. They work best with tight targeting, call tracking, and fast follow-up.
Do you require a long-term contract?
No. We work month to month.
Let's book more roofs
Book a free consultation. We'll show you where you rank across your service area and what we'd fix before storm season.
Book a Free Consultation